Nerissa J. Martin

Communicator + Front End Developer

I'm a communicator who is passionate about solving problems and connecting. My drive is leading me to create, help others, to see ideas come to life and understand the bigger picture.


416.629.4660

Communications Skills + Abilities

What I've done + learned in the PR industry

Public Relations + Communications

Media Monitoring Writing Measurement SM Tracking Strategy + Planning

Technical Skills + Abilities

Some of the technical skills I picked up at HackerYou

Web Design + Development

HTML5 SASS/CSS3 JavaScript jQuery WordPress

Work Experience

What I've done in the PR / Communications industry so far

Associate, Corporate and Public Affairs, TD Bank Group

  • Update and maintain sections of the bank’s intranet site
  • Update and maintain sections of TD.com
  • Use the team’s Message, Tone, Reach (MTR) tool to measure campaign efforts
  • Train team members on how to use InfoDesk and FPInfomart platforms
  • Monitor, compile and distribute daily news coverage relevant to internal audiences
07/2012 - 04/2014

Associate, Corporate and Public Affairs, TD Bank Group

  • Update and maintain sections of the bank’s intranet site
  • Update and maintain sections of TD.com
  • Use the team’s Message, Tone, Reach (MTR) tool to measure campaign efforts
  • Train team members on how to use InfoDesk and FPInfomart platforms
  • Monitor, compile and distribute daily news coverage relevant to internal audiences
07/2012 - 04/2014

Intern, TD Friends of the Environment Foundation (TD FEF), TD Bank Group

  • Draft, finalize and manage updates to the Foundation’s website
  • Wrote and edited feature stories and briefs for bi-monthy e-newsletter
  • Wrote and edited content such as updates and feature stories for external site
  • Developed an editorial calendar to track and schedule social media activities
10/2011 - 05/2012

Public Relations Specialist, Asigra

  • Wrote and edited content such as blog posts, intranet / site copy, email blasts, etc.
  • Developed public relations training materials for partners
  • Developed, managed and executed daily media monitoring program
07/2011 - 10/2011

Account Executive/Intern, Corporate & Public Affairs practice, Edelman

  • Contributed ideas and recommendations on leveraging social and traditional media
  • Executed proactive and reactive media relations campaigns
  • Monitored and tracked conversations on social media
  • Monitored traditional media for industry news and mentions
  • Developed editorial calendars for traditional and social media planning
05/2010 - 03/2011

Volunteer Experience

How I give back to the community

  • Mentor, Ladies Learning Code, June 2014
  • Stylist, Dress for Success, 2011 to 2012
  • Class Representative, CPRS Student Steering Committee, 2009 to 2010
  • President, Journalists for Human Rights, York University Chapter, 2007 to 2008
  • Staff Writer/Coordinator, the Excalibur, York University, 2005 to 2008

Education

I've never been afraid to go back to school and learn something new

  • HackerYou, Front-End Development Full-Time Course, Spring 2014
  • Seneca College of Applied Arts and Technology, Graduate Certificate – Corporate Communications, 2010
  • York University, Bachelor of Arts — English and Political Science, 2008