Hi! My name is Nerissa.
I’m a writer.

Thinking about RWD?


So am I.

I’ve dabbled in

Public Relations

Best At

Writing (obvi), Blog Development, Media Relations, Media Monitoring

Getting Better At

Planning + Strategy, Relationship Management

Content Marketing

Good At

Social Media Planning + Execution, HubSpot, MailChimp, Strategy Development + Execution

Now Learning

Marketo, Pardot, Eloqua, Google Analytics

Web Development


HTML5, CSS3, WordPress, SASS / LESS, jQuery / JavaScript

I Tried

PHP, CSS4, APIs + App Development

This was a post I published on my “secret” blog that I’m putting here because I killed my “secret” blog. It was originally published January 14, 2015.

I forget the colour of my skin often. Because I live in Toronto, where it’s easy to forget. And honestly, I don’t walk around with a mirror in front of my face that says ‘You’re black.’ on it.

I don’t live my life based on how I think people will perceive me as a black woman. I started a career in public relations and the thought didn’t really cross my mind until I started working at one of the biggest PR agencies in the world. It was only after realizing I was one of the few women of colour in the office that I started to wonder.

When I moved over to work at one of Canada’s biggest banks, there was more ethnic diversity on my team, so I was surprised when I received an email about a Black History Month event addressed only to myself and the other black woman on the team. To be fair, the person who hit send probably didn’t mean to be negative. But that doesn’t make it less obvious that I only received that email based on the tone of my skin and texture of my hair.

I was even more surprised when I was asked – out loud, in the office – if I’d ever been called the ‘n’ word. It was like a bad scene from high school: all eyes on me, my face flushed and throat dried. No one wants to be reminded of the times when they were embarrassed and humiliated in public, especially in public. The person asking didn’t know me like that, and it was an inappropriate conversation to have so publicly in a corporate office.

Talking race in the office -> Awkward, and not in the good way.

Talking race in the office -> Awkward, and not in the good way. Bill Cosby Mural from crasstalk.com, Washington, DC 49758 by tedeytan, on Flickr.

It’s nice that companies like Google are talking about how non-diverse their workforces are, but despite all the codes of conduct and manifestos put in place to foster inclusive environments, what happens in the lunch room is completely disconnected from these ideals. Chances are, companies big and small use the term ‘cultural fit’ to unintentionally (and intentionally) exclude people who are not like them, including minorities.

But let’s be honest: there are so many levels and kinds of diversity that any person can identify as a minority in some way. So for everyone, these inclusion efforts can come up a little short.

The type of exclusion I’m talking about doesn’t just happen to people of colour. It can happen based on your age, socio-economic status, where you live, your educational background, who you’re dating, you’re health, anything that causes one or two people, or groups, to perceive you and your experience as “different” than their own.

It’s the type of exclusion that can be so subtle sometimes, I wondered if it was just me at first. I thought I needed to take responsibility for the way others acted, I would decide there was something about me, my energy, my attitude that explained away the things I saw and experienced. Those explanations would be easier to deal with than the tone of my skin. And besides, the last thing I wanted to do was overreact. [joke referencing stereotype here.]

I don’t mind talking to others about where I’m from, what I’ve experienced or the questions I have. But I’ve learned the hard way the difference between corporate conversation and kitchen table talk. When it comes to race, cultural background and sexuality, it’s like conducting surgery – no one wants to hit the wrong nerve.

When I decided to start a career in web development, I didn’t think about how I might be perceived and received, the assumptions people would make or things others would think but never say. I went in because I wanted to be creative, to build something, to work with other people. I wanted to be able to imagine something and make it real. I wanted to work with a community who loved the work like me. In my crash course on web development, I’ve heard over and over again how open and helpful the community is, though I’ve heard not-so-great things from other women, especially women of colour. Entering this new world I’m hopeful that my enthusiasm for the work will overshadow any negative experiences.

But in the meantime this is what we have to work on, I think. Recognizing when we’re having discussions or doing things that leave others out. If we simply recognize when we’re treating someone differently for any reason that they don’t have any control over, whether we’re being intentionally or unintentionally positive or negative, if we can just catch those moments that’s where change can begin and we won’t have to worry about how diverse our offices are.

Are you a Marie Forleo fan? I am. I watched a video of hers a couple months ago that was part of her Q&A Tuesday series about building customer trust before you have any clients.

The plan below can help you show potential customers and clients what it’s like to work with you and your business. Especially if what you deliver is a product or line of products, taking a lot of pictures and actually showing your prospects what happens behind the scenes is a great way to build trust.

Check out the plan below and then head over to YouTube to watch the video!

Plan for an ecommerce store: Click to View + Download


Got a band? What better way to honour your most die-hard fans than to give them a lesson in how to play your songs, and then jam with them?

This idea could be used if you’re getting ready to release a new album, but also makes sense to use in support of a charity, at a festival or for just-because.

If you’re especially passionate about music education, consider using this idea to partner with like-minded people and spread your message.

Use your social media profiles to find fans and get participants excited, and then go crazy with creating content for your site, videos, images and [maybe?] future music videos.

Plan for a Band: Click to View + Download


My cousin has a health clinic in Maryland. She was the inspiration for this plan.

Technically it could be used if you’re an expert in anything: relationships, web development, carpentry, food, cars, mud-slinging. It’s all fair game if there’s someone out there who wants to learn. Even better if you’re someone who specializes in more than one thing, for example, a life coach who’s also a personal trainer.

The point is to use the occasion of doing one presentation or workshop to create content for your site, content and social media. Life coaches are really good at this! Just check out Gabrielle Bernstein or the Tone It Up girls for a couple examples.

I’m an advocate for giving away free content [obviously], so I would recommend doing these for free at first. If you enjoy being in front of a group of people and get good feedback, think about offering sessions that attendees have to pay for, or offering smaller group sessions.

Plan for a Life Coach: Click to View + Download

DIYPR_lifecoach (1)

In honour of world Baking Day on May 17th.

Mmmm…. baked goods.

Here’s an idea to get the community involved in creating a your menu. Take suggestions and then to build content, take pictures and video of the process as the item is added to the menu.

Take all the money raised from the new item and donate it to charity, create items inspired by kids or create a video teaching others how to make the item. Or challenge other bakeries in the neighbourhood to a bake-off of the same item.

Feel free to use if you have a cafe, restaurant, are a food vendor or a bar (with a little alcohol put in the mix).

Plan for a Bakery: Click to View + Download


Like a short story? Check out my writing prompts. They are rough*, sometimes weird and always there for you when you are bored or just need to avoid eye contact on public transportation. Read, vote & sign up.

Yup, a good old contact form.

Or just click this sentence to send me an email.

I’m sometime-ish with social media. Sometimes I’m on it, sometimes I’m not.

#ijs #keepit100 #loweryourexpectations