Hi! My name is Nerissa.
I’m a writer.

Want to read my stuff?

Thinking about RWD?


So am I.


Best At


HTML5, CSS3, WordPress, SASS / LESS


Writing, Research, Media Relations, Ideation, Planning + Execution

Worked With


JavaScript / jQuery, APIs + App Development, AJAX


Constant Contact, Marketo, InDesign, PhotoShop

Now Learning


PHP, CSS4, jQuery / JavaScript


UI / UX Design, Digital Journalism

Software + Tools

Sublime Git Grunt CLI
HootSuite Word / Excel / PowerPoint Infomart MailChimp Google Analytics Cision Medium
Trello Basecamp Skype Dropbox

My cousin has a health clinic in Maryland. She was the inspiration for this plan.

Technically it could be used if you’re an expert in anything: relationships, web development, carpentry, food, cars, mud-slinging. It’s all fair game if there’s someone out there who wants to learn. Even better if you’re someone who specializes in more than one thing, for example, a life coach who’s also a personal trainer.

The point is to use the occasion of doing one presentation or workshop to create content for your site, content and social media. Life coaches are really good at this! Just check out Gabrielle Bernstein or the Tone It Up girls for a couple examples.

I’m an advocate for giving away free content [obviously], so I would recommend doing these for free at first. If you enjoy being in front of a group of people and get good feedback, think about offering sessions that attendees have to pay for, or offering smaller group sessions.

Plan for a Life Coach: Click to View + Download

DIYPR_lifecoach (1)

In honour of world Baking Day on May 17th.

Mmmm…. baked goods.

Here’s an idea to get the community involved in creating a your menu. Take suggestions and then to build content, take pictures and video of the process as the item is added to the menu.

Take all the money raised from the new item and donate it to charity, create items inspired by kids or create a video teaching others how to make the item. Or challenge other bakeries in the neighbourhood to a bake-off of the same item.

Feel free to use if you have a cafe, restaurant, are a food vendor or a bar (with a little alcohol put in the mix).

Plan for a Bakery: Click to View + Download


Last summer I visited a cafe in Kensington Market looking for a part-time job. The guy behind the counter told me that the owners usually just get their significant others and friends to work the shop, so if I was looking for work I could try some hot dog place just outside of the market.

“Yea, there are lots of hipsters there,” he said.

I let that one slide as I looked around this cafe, that sells records. And smiled.

So here’s a DIYPR plan inspired by that cafe in Kensington Market.

Plan for a Cafe that sells records: Click to View + Download


Binge watching. To me, nothing sounds better than a whole day in front of Netflix, with all the seasons of Bob’s Burgers queued to play one after the other. But binge watching can get lonely. So here’s an idea to get everyone doing it together!

I thought a great opportunity for community-binge-watching would be a local film festival, like TIFF. An independent theatre could play movies featuring an actor, director or genre for 24 hours and offer $15 tickets for the day, allowing people to come and go as they please.

A great opportunity to get some content would be to put a couch outside of the theatre room and invite moviegoers to share their thoughts before or after each showing.

Plan for an Independent Cinema / Theatre: Click to View + Download


I’ve built a few websites, too.

Yup, a good old contact form.

Or just click this sentence to send me an email.

Let’s Connect

I love getting messages, notes and letters. Anything written, really [minus bills]. So why not send me something written?