Introducing: the DIYPR Series

So, what is it that you actually, like, do? – The Question I’ve been playing around with a few different ways to describe what it is that I actually do. I’ve called myself a “digital marketer”, a “content developer”, “content marketer”, “digital content marketer”. I try not to take this naming stuff too seriously and […]

Internet-Things for Writers.

Here’s a random list of online resources that are great for writers and content-creators. Make graphics, pair fonts, and come up with ideas for stories, blog posts and websites – mix all these apps and tools together to write something tasty! Being creative | Sarah Selecky’s Writing Prompts These writing prompts are awesome. Each day […]

DIY PR: media monitoring for free.

Knowing what’s going on in your industry is essential. Knowledge really is power. (Or power is power, if you’re Cersei Lannister.) One of the things PR people “do” is media monitoring: tracking, reading, analyzing and… monitoring… media. Anyone can start media monitoring for any real reason: if you’re looking for a job you can start […]

Using survey results to start a conversation.

In my past life as an associate at a PR agency, I was on the account team for a major credit card company that did a survey of Canadian small business owners every quarter. After the survey was complete and results compiled, I was responsible for pitching local and national media outlets to let them know […]

Twitter for people who don’t like blogging + noobs.

If you’re an entrepreneur, solopreneur, freelancer, or you own a small business and you don’t like blogging, here are some steps you can take to build your profile on Twitter. It’s one way to engage with your audience that’s more interactive than blogging or emailing and doesn’t require intense writing. Follow people. Find customers and clients, […]